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What do you think of when you think of geography? Maybe you remember studying a map in your Grade 9 class, wondering how you鈥檇 ever use this knowledge. But consider Heather Hart, a Ryerson grad (Geographic Analysis 鈥�13, and Master of Spatial Analysis 鈥�15) who now works as a Business Insights Consultant at McDonald鈥檚 Canada headquarters, using spatial data to forecast product performance in the restaurants. 鈥淲hen we build forecasts, we consider all factors that may influence the performance of a new product including geography,鈥� says Hart.

鈥淲e use data to find out how restaurants are performing relative to neighbouring restaurants; predicting sales based on their locations; looking at the demographics of the people who live in and around restaurants; and even looking at regional divides on a larger scale across Canada鈥攚hether poutine works better in the Quebec market than in the Ontario market, or better in the Ontario market than the Atlantic market, and tailoring our offers to each region.鈥�

For Hart, geography presents nothing less than a new level of thinking. 鈥淕eography is the broadest discipline you can study because it touches a little bit of everything: financial, arts, geography, demography, everything.鈥�

Geography is a concept that spans across disciplines. 鈥淭here鈥檚 a geographic element embedded in everything we do, and we collect spatial data now way easier than ever before,鈥� says Joseph Aversa, academic co-ordinator in the Department of Geography & Environmental Studies. 鈥淓verything we do has a temporal and spatial stamp to it, and there鈥檚 a need for people to handle that type of information.

鈥淚鈥檓 a retail geographer, but if I wanted to change careers, I could. All the skills I鈥檝e learned are highly transferable to multiple disciplines: the data might change, and the topic might change, but the skills are the same.鈥�

Ryerson geography graduates have been employed by retailers like Loblaws, Shoppers Drug Mart, and Canadian Tire, real estate companies like Oxford Properties, and all the major banks. Other grads work with the Toronto Police Service studying the geography of crime: 鈥淚s there a cluster of break-and-enters in a specific area? How do we mitigate some of those problems? Are certain places in the city more prone to gun violence? Or assaults? This can be modelled across different geographies,鈥� says Aversa.

Most of these businesses use GIS, a concept embedded throughout the geography curriculum at Ryerson. 鈥淚t might be harder to find a workplace that 诲辞别蝉苍鈥檛 use GIS than finding a place that does,鈥� said Aversa, who noted that data-driven decisions are increasingly informing both the public and private sectors. 鈥淲hether it鈥檚 a business decision or a municipal issue like transit or planning, all these things have a high cost. In a pre-GIS world, it was not uncommon for people to make decisions based on experience. That still plays a major role, but it鈥檚 not good enough: if they鈥檙e going to invest millions of dollars in a decision, they need to make sure that it鈥檚 backed with facts.鈥�

One major investor in GIS technology is the , which employs geographers in planning, transportation, waste management, parks and recreation, and most of its other units. A geography education can even come into play in the health field, with some grads now working at Toronto Public Health and St. Michael鈥檚 Hospital. 鈥淒iseases diffuse across space, especially if they鈥檙e contagious. One of the really cool projects our students worked on was looking at the diffusion of the Zika virus. They could actually model the spread and determine at what point in time an individual disease will reach these markets,鈥� says Aversa.

鈥淚n terms of a degree that can give you a job straight out of graduation, that鈥檚 geographic analysis,鈥� said Claus Rinner, chair of the Department of Geography & Environmental Studies. 鈥淲e have a different approach from many university geography programs. We鈥檝e had an applied and professional approach to geography at Ryerson ever since the Geographic Analysis program was created in the 鈥�70s. When you look at the LinkedIn profiles of graduates from the last 10 years, many of them are data analysts, business analysts, market analysts, research analysts, data engineers.鈥�

To learn about more graduate success stories, visit the . For more information, visit the Department of Geography & Environmental Studies.

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