Dr. Hong Yu
Overview
Dr. Hong Yu is a Professor in the Ted Rogers School of Retail Management. She has taught in 91福利鈥檚 Fashion, Retail Management, MBA, and Master of Science in Management programs and has been a Visiting Professor at universities across the Greater China region since 2005.
Dr. Yu has published in leading retail and consumer studies journals, including the Journal of Retailing and Consumer Services, Journal of Travel Research, Tourism Management, and the International Journal of Retail & Distribution Management. She led the development of an open e鈥憈extbook on pop鈥憉p retail strategies, attracting more than 50,000 users since Nov 2020, including about 12% repeat visitors. Readers come from over 190 countries, led by the United States, India, and Canada.
She has supervised or served on committees for more than 70 master鈥檚 and PhD students. Her work has earned a 鈥淏est Paper Award鈥� in Europe, a 鈥淗ighly Commended Award鈥� in the Asia Pacific region, and an 鈥淓ducation Technology Award鈥� in the United States. In 2019, she received 91福利鈥檚 YSGS Outstanding Contribution to Graduate Education Award.
Before academia, Dr. Yu was a Consumer Scientist at Maytag Appliances (U.S.). She has also consulted for retail design and fashion firms on visual merchandising, branding, and international expansion strategies.
Consumer well鈥慴eing & inclusive retail experiences; sustainable, ethical & circular fashion consumption; digital retail transformation
| Publications: |
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Tangri, K., Yu, H., & Rahman, O. (2025, in-press). Unlocking Baby Boomers' Shopping Well-Being: Fashion Orientation, Involvement, and Experiential Value. Journal of Fashion Marketing and Management. |
| Robichaud, Z., Brand, B., & Yu, H. (2024). Bridging the Information asymmetry in e-commerce: an intercultural perspective on sustainable clothing. International Journal of Retail and Distribution Management, 52(10/11), 1004-1019 |
Duh, H., Yu, H., Venter De Villiers, M., Steffek, V., & Shao, D. (2023). Young adults鈥� slow fashion attitudes and idea adoption: Examining drivers in Canada, China, and South Africa. International Journal of Emerging Markets. |
Robichaud, Z., & Yu, H. (2023). Learning to be consumers of 鈥渟mart鈥� retail channels: The baby boomer experience. Journal of Global Scholars of Marketing Science, 33(4), 536-560. |
| Tangri, K., & Yu, H. (2023). Why buy used? Motivators and barriers for re-commerce luxury fashion. International Journal of Retail and Distribution Management, 51(9/10), 1095-1114. https://doi.org/10.1108/IJRDM-10-2022-0417 |
| Esrar, H., Zolfagharinia, H., & Yu, H. (2023). Inventory management practices at a big- box retailer: a case study. Benchmarking: An International Journal, 30(7), 2458-2485. https://doi.org/10.1108/BIJ-11-2021-0716 |
| Mok, A., Yu., H., & Zihayat, M. (2022). A triple bottom line analysis of sustainability trends in luxury fashion industry: A topic modeling approach. Journal of Global Fashion Marketing, 13(4), 360鈥�379. https://doi.org/10.1080/20932685.2022.2085601 |
Yu, H., Rahman, O., Marlatt, D., & Robichaud, Z. (2022). Experiential value and shopping well-being of aging consumers. Canadian Journal of Administrative Sciences, 39(2), 168-183. https://doi.org/10.1002/cjas.1662 |
| Robichaud, Z., & Yu, H. (2021). Do young consumers care about ethical consumption? Modeling Gen Z鈥檚 purchase intention towards fair-trade coffee. British Food Journal, 124(9), 2740-2760. https://doi.org/10.1108/BFJ-05-2021-0536 |
Tullio-Pow, S., Yu., H., & Strickfaden, M. (2021). Do you see what I see? The shopping experiences of people with visual impairment. Interdisciplinary Journal of Signage and Wayfinding, 5(1), 42-61. https://doi.org/10.15763/issn.2470-9670.2021.v5.i1.a69 |
Duh, H., Yu, H., & Ni, Y. (2021). Chinese millennials鈥� happiness and materialism: Explanations from two life-course theories, self-esteem, and money-attitudes. Journal of Consumer Affairs, 54(4), 1306-1332. https://doi.org/10.1111/joca.12368 |
| Ph.D. | Iowa State University, Ames, IA, USA |
| M.Eng, | Beijing Institute of Fashion Technology, P.R. China |
| B.Eng |
Tianjin Polytechnic University, P.R. China |