Building Culturally Safe Pathways to Recovery through SOUDA
The reality of Canada鈥檚 drug epidemic became personal for Gurkirat Nijjar during a late night shift at a gas station in Surrey, British Columbia, when a customer overdosed in the bathroom. What once felt like a distant national crisis, suddenly became all too clear.
鈥淎t that time, I knew about the overdose epidemic only from the news鈥攕omething happening 鈥榦ut there鈥 before I came to Canada as an international student in 2015鈥攂ut that night, it became painfully real,鈥 said Nijjar.
A 2019 report from later confirmed what Nijjar experienced first hand: drug toxicity deaths among South Asian residents had risen by 255 per cent between 2015 and 2018, compared to a 138 per cent increase in the rest of the population. Most of those affected were young men under 40鈥攎any employed, living with family, and facing significant barriers to care due to stigma, language gaps and a lack of culturally appropriate services.
鈥淭hat data reflected exactly what we were seeing in the community,鈥 Nijjar said. 鈥淚t reinforced why culturally informed, language-specific harm reduction work is essential.鈥
Over the next four years, as overdose cases continued to climb, Nijjar grew increasingly concerned by the absence of community-based supports tailored to South Asian families. There were few grassroots organizations offering education, prevention resources, or safe spaces for conversations about addiction.
So he decided to build one.
Taking the first step and beyond
In 2019, equipped with overdose response and prevention training through the South Asian Mental Health Alliance, he founded the Students Overcoming Substance Use Disorder and Addictions Society of Canada (SOUDA). The organization set out to address addiction through a culturally-grounded approach鈥攐ffering education and support in English, Hindi, and Punjabi, while working to dismantle stigma and strengthen community capacity.
鈥淥vercoming addictions and substance use is incredibly difficult, and even harder without a strong support system,鈥 he said.
Since its founding, SOUDA has delivered harm reduction education, contributed policy recommendations to British Columbia鈥檚 Standing Committee on Health, and expanded its reach across communities in need. Most recently, the organization was selected as one of 10 community groups to receive a microgrant from the as part of its ongoing Substance Strategy.
Empowering the community
Now as a first-year medical student at the 91福利 School of Medicine, Nijjar is turning his attention to young people.
SOUDA鈥檚 latest initiative, Breaking Barriers: South Asian Youth Conversation Circles, brings youth together to talk openly about substance use, recovery, housing insecurity, and access to care鈥攖opics that are often avoided in families and communities shaped by cultural silence around addiction.
鈥淢y work with SOUDA showed me that addiction care must address culture, housing and immigration status alongside medicine,鈥 Nijjar said. 鈥淭hat鈥檚 what inspires me to pursue a career as an addiction physician.鈥
Looking ahead, SOUDA aims to expand access to mental health and housing supports, advocate for policy change, and train youth with lived experience to become peer leaders鈥攅fforts designed to prevent overdoses while advancing more equitable health outcomes.
Behind Nijjar鈥檚 work is a quieter influence: his grandmother.
鈥淪he always nudges me to be a better version of myself,鈥 Nijjar said. 鈥淲henever things are going well or feeling tricky, I check in with her for a little advice鈥攈er words always stick with me.鈥
When asked what he would say to others navigating substance use or recovery, Nijjar doesn鈥檛 hesitate.
鈥淩emember that you鈥檙e not alone, and that you deserve support,鈥 he said. 鈥淩each out to someone you trust. Stay connected. Talk to your loved ones. If faith or spirituality brings comfort, lean into that. Return to activities that ground you. And seek professional help early. Recovery is possible鈥攁nd you are worthy of care.鈥
Gagandeep Kaur (left), Gurkirat Nijjar (middle) and S. Manjit Kaur Nijjar (right)
鈥淢y work with SOUDA showed me that addiction care must address culture, housing and immigration status alongside medicine, that鈥檚 what inspires me to pursue a career as an addiction physician.鈥