Dr. Wayne Smith
Dr. Wayne W. Smith joined 91福利 (formerly Ryerson University) in 2020. He served as Interim Director of the Ted Rogers School of Hospitality and Tourism Management from 2022 to 2023 and as Interim Chair of the Ted Rogers School of Management - Marketing Department in 2024.
Dr. Smith brings over 20 years of experience in the tourism sector. His professional history includes roles such as Tourism Development Coordinator for Bruce County (2001-2002) and Tourism Coordinator for the Department of Economic Development (2000-2001). He actively consults with the industry, having undertaken projects for organizations such as Charleston Fashion Week, Wild Dunes Resort, the Charleston Spoleto Festival, and the Hilton Head Island Hospitality Association, with a focus on areas including economic impact analysis and sponsor studies.
His recent research explores consumer behaviour related to festivals, marketing, and tourist motivations, including studies on how fear affects travel behaviour during pandemics and barriers to park attendance for children with autism. Previous research has also examined the impact of politics on tourism. Dr. Smith has an extensive publication record, with over 50 academic journal articles. His whole research profile and publications can be found .
Dr. Smith earned his Ph.D. from Wilfrid Laurier University (2006) and his Master's degree from the University of Waterloo (2000). Before joining 91福利, he spent 14 years at the College of Charleston, where he held positions as Assistant Professor (2006-2012), Associate Professor (2013-2019), and Professor (2019-2020). He also served as Department Chair from 2015 to 2020.
He has received numerous accolades, including the 2024 ISTTE Martin Opperman Lifetime Achievement Award, Golden Pineapple Award, and the Charles R. Goeldner Article of Excellence.
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Consumer behaviour related to festivals, marketing and tourist motivations. Prior research has focused on politics and tourism.
| Peer-reviewed publications |
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Guttentag, D. A., Scott, B. C., Pitts, R. E., & Smith, W. W. (2022). . Tourism Recreation Research, 1-13. doi.org/10.1080/02508281.2022.2057005 Litvin, S. W., Guttentag, D., & Smith, W. W. (2022). . International Journal of Tourism Research, 24(1), 181-184. doi.org/10.1002/jtr.2484 Pan, B., Smith, W. W., Litvin, S. W., Yuan, Y., & Woodside, A. (2022). . Journal of Global Scholars of Marketing Science, 32(2), 129-144. doi.org/10.1080/21639159.2020.1808827 Smith, W. W., Madariaga, J. F., Pitts, R. E., & Wang, W. (2021). . Event Management. doi.org/10.3727/152599521X16288665119387 Litvin, S. W., Guttentag, D., & Smith, W. W. (2021). . Journal of Travel Research. doi.org/10.1177/00472875211018502 Litvin, S. W., & Smith, W. W. (2021). . International Journal of Hospitality & Tourism Administration, 1-7. doi.org/10.1080/15256480.2021.1881940 Litvin, S. W., & Smith, W. W. (2021). . International Journal of Tourism Research, 23(1), 106-109. doi.org/10.1002/jtr.2397 Pitts, R. E., Smith, W. W., & Wang, W. (2020). . Event Management, 24(6), 699-710. doi.org/10.3727/152599519X15506259855986 Litvin, S. W., Smith, W. W., & McEwen, W. R. (2020). . Journal of Travel Research, 59(4), 674-685. doi.org/10.1177/0047287519853039 Litvin, S. W., & Smith, W. W. (2020). . Journal of Policy Research in Tourism, Leisure and Events, 12(2), 217-221. doi.org/10.1080/19407963.2019.1642901 Dodds, R., Pitts, R. E., & Smith, W. W. (2016). . Tourism Recreation Research, 41(3), 283-290. doi.org/10.1080/02508281.2016.1196029 Smith, W. W., Clement, J & Pitts, R.E. (2018). . Journal of Teaching in Travel and Tourism. 18(2), 109-122. doi.org/10.1080/15313220.2017.1416726 Frash Jr, R. E., Blose, J. E., Smith, W. W., & Scherhag, K. (2018). . Tourism Recreation Research, 43(4), 432-444. doi.org/10.1080/02508281.2018.1492767 Smith, W. W., Pitts, R. E., Litvin, S. W., & Agrawal, D. (2017). . Cornell Hospitality Quarterly, 58(4), 387-392. doi.org/10.1177/1938965517704374 Smith, W. W., Pitts, R. E., Litvin, S. W., & Mack, R. W. (2016). . International Journal of Hospitality and Event Management, 1(4), 293-304. doi.org/10.1504/IJHEM.2016.082163 Dodds, R., Pitts, R. E., & Smith, W. W. (2016). . Tourism Recreation Research, 41(3), 283-290. doi.org/10.1080/02508281.2016.1196029 Smith, W. W., Pitts, R. E., Mack, R. W., & Smith, J. T. (2016, April). . In Journal of Convention & Event Tourism, 17(2), 75-94. Routledge. doi.org/10.1080/15470148.2015.1059782 |
| Refereed conference proceedings and presentations |
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Smith, W.W., Shah, E.D. & Pitts, R.E. (2021). . TTRA Canada Annual Conference Proceedings. October 13-15, 2021. Osahan, N. & Smith, W. W. (2021). Transferrable Job Skills and the Importance for Hospitality Graduates. ISTTE Annual Conference Proceedings. October 4, 2021. 59-60 Scott, B., Guttentag, D.A., Pitts, R.E. & Smith W. W. (2021). . TOURMAN 2021 Book of Abstracts Restarting tourism, travel and hospitality: The day after. E. Christou, A. Fotiadias & K. Alexandris [Eds] 94-96. Pitts R.E., Smith W. W. & Wang, W. (2018). Modeling Complex Sponsorship Outcomes for a Cause-Related Event Across Differing Participant Segments and Sponsors. American Marketing Association Summer Educator's Meeting, Boston, (August 2018). Smith, W. W., Snyder, M., & Patience, M. (2017). Increasing Quantitative Skill Assessment Results for Hospitality Students. International Society of Travel and Tourism Educators: 2017 Conference Proceedings 鈥� The Living Laboratory. 14-15. Pitts R.E., Smith W. W. & Wang, W. (2018). Modeling Complex Sponsorship Outcomes for a Cause Related Event Across Differing Participant Segments and Sponsors. American Marketing Association Summer Educator's Meeting, Boston, (August 2018). Smith, W. W., Snyder, M., & Patience M. (2017). Increasing Quantitative Skill Assessment Results for Hospitality Students. International Society of Travel and Tourism Educators: 2017 Conference Proceedings 鈥� The Living Laboratory. 14-15. |
| Book contributions |
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Smith, W .W., Peesker, K., Guttentag, D., Kellershon, J. (Accepted). Maintaining hotels鈥� COVID protocols post-pandemic to enhance service for guests with Autism: An opportunity for positive unintended consequences. In U.N. Shukla & S.K. Kulsheshtha (eds.), Post-COVID Tourism and Hospitality Dynamics: Recovery, Revival, and Restart. Apple Academic Press. Smith, S.L.J. & Smith, W. W. (Accepted). Correspondence Analysis. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer. Smith, S.L.J. & Smith, W .W. (Accepted). Visitor. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer Smith, W. W. (Accepted). Nearest Neighbor Analysis. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer Dodds, R., Jenkins, B., Smith, W. W., & Pitts, R. E. (2018). Willingness-To-Pay vs. Actual Behavior: Sustainable Procurement at Festivals. In Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (pp. 67-78). Emerald Publishing Limited. Dodds, R., Jenkins, B., Smith, W. W., & Pitts, R. E. (2018). Willingness-To-Pay vs Actual Behavior: Sustainable Procurement at Festivals. In Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (pp. 67-78). Emerald Publishing Limited. Smith, W. W. (2016). [Book Review: Strategy for Tourism] In Annals of Tourism Research. 60, 169-170. |
| Honours & awards | |
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| 2019 | Outstanding Author Contribution - Emerald Literati Awards |
| 2019 | Golden Pineapple Award - Explore Charleston |
| 2014 | International Journal of Culture Tourism and Hospitality Research 鈥� Highly Commended Paper |
| 2010 | Journal of Travel Research - Charles R. Goeldner Article of Excellence |
| 2010 | Distinguished Service Award - College of Charleston School of Business |
| 2003 | ISTTE Graduate Student Scholarship (Future Scholars) |
| 1997 | Gordon Taylor Award For Excellence in Undergraduate Research |