Basketball Management and Coaching Development
If you love basketball and are ready to take your coaching game to the next level, here鈥檚 your chance.
Ted Rogers School of Management鈥檚 Executive Education program at 91福利 presents a high-performance certificate program in Basketball Management and Coaching Development designed for current and aspiring leaders in sport. This program integrates advanced coaching theory, applied analytics, organizational leadership, athlete development, and the evolving economics of basketball at the collegiate and professional levels.
Built on practical application and executive-level decision-making frameworks, the curriculum bridges on-court performance with front-office strategy, compliance oversight and program sustainability. Participants develop transferable leadership competencies for use in interviews while building a structured basketball operations model adaptable for coaches at the high school, university, professional and F茅d茅ration Internationale de Basketball (FIBA) international environments.
Butch Carter
Butch Carter is a former NBA head coach of the Toronto Raptors and an early pioneer in basketball analytics.
Edniesha Curry
Coach Curry is the head coach of the FIBA men鈥檚 Virgin Islands national team and the second woman in the world to lead a FIBA men鈥檚 national program.
Rationale
Due to the influence of analytics in interviews, coaches are deemed unqualified for a promotion.
To tackle this, former NBA coach Butch Carter and former University of Maine men鈥檚 basketball assistant coach Edniesha Curry created a program for the NBA in 2017, which successfully led to 60 G League, college and NBA jobs for both men and women.
The incredible part is you don't have to be a former player to win the interview. Basketball has evolved into a data-driven, globally commercialized ecosystem requiring leaders who understand performance analytics, player development through analytics and video breakdown, roster construction, compliance structures and stakeholder communication.
Our new Executive Education program, led by coaches Carter and Curry, addresses today's coaching priorities to win the interview for your next job, and equip you with the valuable insights you鈥檒l need to succeed behind the bench.
飷� Program highlights
Throughout the program, you will learn how to:
- Build the right staff and knowledge depth
- Create player development systems that produce competitive advantages
- Develop a practice plan to beat the top 20% of teams
- Understand the power of analytics
- Build a winning coaching philosophy
- Turn film and data into a game plan your players can execute in 48 hours
- Break down skull sessions
鈥淏utch Carter changed the direction of my life. He was the one who called and asked if I鈥檇 come to Toronto as an NBA intern. He taught me the game, but more importantly he taught me it鈥檚 about people and earning trust.鈥�
Course delivery
- Virtual program (Zoom)
- Two sessions per module (Monday and Wednesday evenings)
- Two-hours per session
- Tutoring available by appointment throughout the course (30 minute sessions)
Who should attend
This program is designed for:
- Men and women high school basketball coaches
- College and university basketball coaches
- Individuals seeking a career in basketball coaching
- FIBA coaches in all levels across the world
- Former or current NBA players with three years of accredited service who qualify for NBA tuition reimbursement
Registration fee
- $2,500 CAD per module
- $5,000 CAD per module for retired or current NBA players with three (3) years of accredited service (Tuition subsidy from the NBA Players Association available if qualified)
Intro module: How to help coaches succeed
Most coaches never reach consistent success because they lack the true depth of knowledge. They cannot design practice plans that beat winning teams, fail to respect how well opponents prepare and do not understand the constant mathematical realities of basketball leagues. Without this foundation, their decisions collapse under pressure. Our program begins by correcting those gaps.
Core problem:
Coaches choose assistants who are loyal, but not aligned with winning-level preparation.
Key concepts:
- How to hire like-minded assistants who value preparation and training.
- Understanding the 5-5, 3-2 model:
- 5 players vs. 5 players
- 3 officials and 2 assistant coaches
- This was one of the key models built by Butch Carter and Mike Ellis in 1998 that turned the Raptors into winners. The framework explains why every possession is influenced by more than the five on the floor.
- The interconnectedness of practice design, game flow, officiating and coaching response.
- Why most 鈥渁nalytics鈥� fail: coaches were never taught the math behind league behaviour and decision frequencies.
- Recieve support by two internal business career staff members to trailer your resumes for success.
飦�&苍产蝉辫;&苍产蝉辫;翱耻迟肠辞尘别
Build a staff philosophy that eliminates blind spots and raises competitive IQ across the entire bench.
Core problem:
Most player development systems are generic, outdated and ignore opponent-driven analytics.
Key concepts:
Teaching and training transferable skills that succeed across levels.
- Designing individualized development plans informed by the top 20% of opponents 鈥� not the bottom 80%.
- Avoiding legacy mistakes in player development that persist from high school to professional systems.
- Understanding the connection between body mechanics, repetition quality and performance analytics.
飦�&苍产蝉辫;&苍产蝉辫;翱耻迟肠辞尘别
Build player development systems that produce competitive advantages, not empty workouts.
More on the horizon: Modules 3-7 are slated for release later this year, bringing deeper insights and advanced strategies.
Core problem:
Most practices are designed to feel productive, not to win.
Key concepts:
- How to reverse-engineer practice sessions around what the top 20% of teams do.
- Sequencing drills that prepare players for real possession success probabilities as a team.
- Practice as a math problem: understanding the frequency of actions, mistakes and advantages.
飦� Outcome
A complete practice-plan framework that prepares players to beat teams above them, not just survive the schedule. Coach Carter has filmed every practice since he was a high school coach, correcting the players errors through facts.
Core problem:
Coaches and former players do not fully accept the power of the analytics, dynamic practice plans.
Key concepts:
- End-of-game (EOG) situations 鈥� decision trees scripts, and analytics behind each scenario.
- Timeout orchestration and how to engineer solutions, not speeches.
- Preparing players for in-game counting and analytics 鈥� today鈥檚 athletes cannot calculate under pressure.
- Eliminating assistant coach uncertainty (鈥淚 think鈥︹��).
- Shot-selection math and expected value by personnel.
- Foul/tag situations 鈥� when to foul, who to tag and what referees react to.
- Practice strategies that emulate actual game substitution patterns
飦� Outcome
A master-level understanding of tactical edges that win games without requiring superior talent.
Core problem:
Coaches borrow philosophies instead of building one rooted in competitive reality.
Key concepts:
- The analytics every coach must know to win situational basketball.
- Why officials matter 鈥� zebra behaviour is predictable and part of the competitive model.
- Exposing historical coaching blind spots across all levels.
- Constructing a philosophy that connects practice, analytics, officiating and execution.
飦� Outcome
A complete coaching identity capable of surviving interviews, pressure and elite opponents.
Core problem:
Scouting reports are paper-heavy, outdated and not transferable to the players.
Key concepts:
- Modernizing the scouting report from paper 鈫� video 鈫� court execution.
- Using technology to increase clarity and build player ownership.
- Creating opponent templates and 鈥渆fficiency snapshots鈥� players actually retain.
飦� Outcome
A repeatable scouting-report system that shortens preparation time and improves player comprehension.
Core problem:
Many knowledgeable coaches lose out on career-defining opportunities, not because they lack the basketball IQ, but because they lack the modern tools and communication framework required to win the interview.
Key concepts:
- Video-logic framework: Moving from "what" is happening to "why," using film as evidence for scouting and in-game adjustments.
- Platform fluency: Applying industry tools (FastDraw, FastScout, Synergy, SportsCode) to create professional, high-impact scouting reports.
- "Player-language" translation: Breaking down complex tactics into simple, actionable teaching points that prove you can develop talent.
飦� Outcome
An interview-ready portfolio: You will walk into your next interview with a complete, video-based coaching presentation and a repeatable system to demonstrate your basketball value to decision-makers, rather than just describing it.
鈥淔ast Draw, Fast Scout, Synergy, SportsCode鈥� [it was] my first time diving into those programs.鈥�