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2010-11 Undergraduate Calendar
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2010-2011 Undergraduate Calendar
HOME PROGRAMS AND ACADEMIC DEPARTMENTS TED ROGERS SCHOOL OF MANAGEMENT BUSINESS MANAGEMENT BACHELOR OF COMMERCE (BUSINESS MANAGEMENT) - MARKETING MANAGEMENT MAJOR Fall 2007 and Prior 1st Yr Admits 7th & 8th SEMESTERS
7th & 8th SEMESTERS

Last Offered 2010-2011

REQUIRED:   
 
BUS 800 Strategic Management
MKT 702 Advanced Marketing Management
MKT 802 Advanced Market Planning

LIBERAL STUDIES¶: One course from Table B.
 
PROFESSIONAL: Two courses from the following:
 
MKT 723Marketing in the Service Industry
MKT 724Sales Management
MKT 730Assessing/Managing Market Opportunities
MKT 731Competitive Intelligence
MKT 828Sport Marketing Concepts and Strategy
MKT 829International Sport Marketing
MKT 850Applied Research Project
 
PROFESSIONALLY-RELATED: Four courses from Table I. Course selection must not include GMS 522 or any courses with MKT prefix.  
 
¶ Offered in Fall Term only.
 

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