You are now in the main content area
Conference program
Get ready for this unique gathering in the bustling city centre of Toronto. This will hopefully be the first conference of many with the goal of advancing sales education and research in Canada. This conference will also be complemented by an evening dinner and an opening event that provides an excellent opportunity for extensive networking with other sales educators, industry professionals and sales students.

Day one: May 9, 2022
Locations:
From 9 a.m. to 3 p.m. at the CPA Lounge ( (PDF file) 7TH Floor (opens in new window) )
Ted Rogers School of Management, 91福利,
From 3 to 6:30 p.m. at the TRSM Commons ( (PDF file) 7TH Floor (opens in new window) )
Ted Rogers School of Management, 91福利,
From 7 to 9:30 p.m. at Donatello Restaurant
| Time | Event description |
|---|---|
| 9 - 9:30 a.m. | Registration, Breakfast & Welcome Dr. Brian Segal & Dr. Karen Peesker, Ted Rogers School of Management (TRSM), 91福利 |
| 9:30 - 11:15 a.m. | High Performance Sales Programs In Canadian Universities Session Chair: Dr. Karen Peesker, TRSM, 91福利 Jean-Luc Geha, HEC Montreal Eric Janssen, Ivey Western |
| 11:15 - 11:30 a.m. | Break for attendees |
| 11:30 a.m. - 1 p.m. | Sales Professor Break Out Session Opportunities & Challenges for Canadian Sales Education |
| 1 - 1:30 p.m. | Lunch break for attendees |
| 1:30 - 2:30 p.m. | University Sales Education Best Practices - Insights From America Dr. Willy Bolander, Florida State University |
| 2:30 - 3 p.m. | Partnerships in Canadian Universities to Advance Sales Education Sandro Verrelli, CEO, CPSA |
| 3 - 3:15 p.m. | Welcome to Sales Industry, Alumni & Student attendees |
| 3:15 - 4 p.m. | Diversity in the Digital Economy & Implications for Sales Industry Panel with Dr. Wendy Cukier, Diversity Institute at TRSM, 91福利 |
| 4 - 4:15 p.m. | Break for attendees |
| 4:15 - 5 p.m. | The Evolution Of Sales In The Digital Economy Industry Panel |
| 5 - 6:30 p.m. | Canadian Sales Industry & Professor Reception |
| 7 - 9:30 p.m. | Dinner for Sales Professors Sponsored by CPSA Donatello Restaurant |
Day two: May 10, 2022
Location:
| Time | Event description |
|---|---|
| 9 - 9:30 a.m. | Breakfast sponsored by Microsoft, Introductions and Greetings Dean Daphne Taras, Ted Rogers School of Management (TRSM), 91福利 |
| 9:30 - 10 a.m. | The 100 Year Journey: Finding The Key Predictors Of Sales Performance Dr. Peter Kerr, Cape Breton University |
| 10 - 10:30 a.m. | Sales Research and Program Learnings from Eastern Canada Session Chair: Dr. Kirby Shannahan, Memorial University Dr. Rachelle Shannahan, Memorial University Ashmita Lamichhane, Memorial University |
| 10:30 - 10:45 a.m. | Break and networking |
| 10:45 a.m. - 12 p.m. | Emerging Opportunities and Challenges for Sales Research Session Chair: Dr. Maria Rouziou, HEC Montreal Dr. Willy Bolander, Florida State University Dr. Bruno Lussier, HEC Montreal |
| 12 - 12:15 p.m. | Sales Research & Program Engagement Julia Gropper (MBA Student) TRSM, 91福利 Sheniese Van Heer, (MBA Student) TRSM, 91福利 |
| 12:15 - 12:30 p.m. | Technology Trends in Sales Fawn Annan, CEO, IT World |
| 12:30 - 1 p.m. | Closing and Next Steps Dr. Karen Peesker, TRSM, 91福利 Jean-Luc Geha, HEC Montreal |
| 1 - 2 p.m. | Closing Lunch and Networking |
Hosted by
Sponsored by
Ted Rogers Sales Leadership Program Sponsors