We are in the process of updating Ted Rogers School of Management and Ted Rogers MBA brand resources. Please stay tuned!
Lockups
Lockups build on the Ted Rogers School of Management (TRSM) brand to create a signature wordmark specific to each entity within the faculty. They help us build brand association and visual clarity so all of our schools and programs remain aligned with the brand and reputation of the School.
The seven different schools within The Ted Rogers School are listed here.
These lock-ups can be found on the Brand Google drive. For access, please contact the TRSM MarComm team.
Please note:
- The stacked/vertical school wordmark is our preferred version unless there are space or legibility issues.
- TRSM/faculty wordmarks should be used whenever possible and for all externally facing documents/materials.
- Only the TRSM/Ted Rogers MBA wordmarks can be locked up with the university logo.
- Horizontal school wordmarks can be used when there is limited space and the materials are for an internal audience (e.g., orientation swag).
The 91福利 + TRSM official logo lock-up is build on the university logo to create a signature specific to the Ted Rogers School of Management as an entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.
Please don't alter this logo lockup. The Ted Rogers School of Management text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.
The 91福利 + TR MBA official logo lock-up is build on the university logo to create a signature specific to the MBA entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.
Please don't alter this logo lockup. The Ted Rogers MBA text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.
Undergraduate and Graduate Two-level lock-up
When using the two-level lock-up, always prioritize the main entity (faculty), as per our donor agreement with the Rogers Family. This way, the lock-up is read as the below entity existing within the bolded entity above.
The arrangement of the text, the scale and positioning must never be altered.
Note: in the two-level lock-up, the word 鈥淢anagement鈥� has been omitted and only 鈥淭ed Rogers School鈥� is being used to avoid the repetition of the word 鈥淢anagement鈥� within a single departmental lock-up.
Graduate program example:
Undergraduate program example:
Wordmark lockups build on Ted Rogers School of Management's undergraduate programs to create a stronger brand identity.
This vertical or stacked wordmark treatment is the recommended version unless there are space or legibility issues.
Downloadable versions of these lockups can be found on the TRSM Brand Google drive. For access, please contact the TRSM MarComm team
Lockup don'ts
The following examples illustrate a few improper applications of the lock-up wordmarks. Please don't recreate logos. When in doubt, please reach out to our Marketing & Communications team at marketingtrsm@torontomu.ca (opens in new window) .
DON'T place the wordmark on backgrounds that provide little contrast or legibility.
DON'T change the colours of the wordmark.
DON'T add gradients or add special effects to the wordmark (i.e., drop shadows, outlines).
DON'T change the scale of relationships between the wordmark.
DON'T skew, stretch or distort the wordmark.
DON'T rotate or tilt the wordmark.
DON'T retype the text or recreate the typeface of the wordmark.
DON'T place the wordmark on an image without sufficient contrast.
DON'T combine or make the wordmark appear to form part of any other text or graphic.
Brand guidelines
Want a printable version of the information on the Marketing Resources website?
TRSM intranet
(91福利 credentials required)
Staff and Faculty Intranet. Find our administrative policies, resources, procedures and practices.